Here is the transcript of the video titled "5 Minutes or Less | Publisher Privacy Q&A Episode 2" that was uploaded by the Google Ad Manager YouTube channel on Nov 17, 2021.
Hey, everyone. Welcome back to my dining room. We're excited to have you join us for our second Publisher Privacy Q&A video. In episode 1 of this series, we explained what the Privacy Sandbox is. And now, we'll go further to simplify how the technology works. By describing how we can incorporate new privacy approaches into online advertising, my hope is that you'll have a better sense of how privacy and ads can both exist in the future. A key principle of the Privacy Sandbox is that individual users should not be identified across sites. Now to do this, the Privacy Sandbox requires web browsers to take on a new role of protecting people's information as they navigate the web. And it does this by only passing the necessary data required to deliver a more relevant and safer ad experience online. It's sort of like a filtration system for your users' data. All right, let's talk about how it's done. Question 1-- how will the Privacy Sandbox solutions keep people's data private? The technologies that make this possible are based on privacy strategies like differential privacy, K-anonymity, and on-device processing. They are innovative, they're user-focused, and they're proven to be effective. Let's start with differential privacy, which is all about adding a layer of randomness to data sets. It works by incorporating statistical noise to make it impossible to distinguish the identity of a single person from the rest of the group. Employing this approach will continue to allow advertisers to measure critical things, like how many people saw their ads but not which sites they saw the ads on. Next up is K-anonymity, which is a metric commonly used in fields like medical research to measure how anonymized a data set is. By utilizing K-anonymity for advertising, marketers can effectively reach groups of people while also protecting the identity of all individuals. A good way to think about how anonymization works is looking at crowds at concerts. For example, you don't need to know who each person is to know that just about everyone there is a fan of music and the artist playing. The last privacy strategy I'll touch on is called on-device processing. Today, with so much data captured and stored across the web, it's difficult for people to control who has access to their information, where it's stored, and how it's used. With advances in technology, data can be stored and processed locally, right on people's devices. This means you can still deliver and measure relevant ads all while your audience's data travels less. And one thing you may not know is that users are already benefiting from these privacy All right, let's keep going. Question 2-- how will the Privacy Sandbox impact your advertisers? For your advertising clients, the Privacy Sandbox is being developed to uphold the original promise of digital advertising, and that's the ability to reach the right person with the right ad at the right time. What's new and exciting about these solutions is that they will continue to uphold this promise without the need to know a user's identity. What do I mean by that? With Sandbox proposals, we intend to help your advertisers continue to do important things, like serve relevant ads based on users' interests and online activity, re-market to past site visitors, and measure the effectiveness of their ads. These concepts are still in development and may change over time. But to get them right, we are conducting extensive testing to ensure they are both privacy-forward and effective. Last question-- will Privacy Sandbox solutions last? We understand that you don't want to invest in solutions that you'll need to replace within just a few years. And that's why we continue to engage with regulators, industry partners-- including you-- and privacy experts to validate our approach. It's for these reasons we're confident that in the long run, our solutions will stand the test of time. Well, it looks like that's all the time we have for this episode. But if you still want more, don't worry. We've got you covered. Visit privacysandbox.com for more information. Thanks again, and see you next time.
Here is the transcript of the video titled "5 Minutes or Less | Publisher Privacy Q&A Episode 1" that was uploaded by the Google Ad Manager YouTube channel on Aug 31, 2021.
Hey, everyone. And welcome to our first "5 Minutes or Less" video. I'm Mark Wolly, and I lead our Publisher go-to Market team focused on privacy. I just wanted to say that all of us at Google care deeply about the success of publishers and their vital role in a thriving, free, and open internet. And that's why we're creating a new video series to help you, our publisher partners, to navigate the complex changes happening in the industry around you. We'll cover a wide variety of topics over time. Let's get started. Question one, why is privacy such a focus right now? Well, it's because users are asking for more privacy on the web. In addition, governments around the world are passing new laws to protect how user's personal information is used online. And to keep up with these changes, the industry must reinvent several digital advertising capabilities that we've relied on for decades. At the heart of the digital ads ecosystem today is the third-party cookie. That third-party cookie has enabled tremendous innovation and economic growth. But the 25-year-old technology just wasn't developed with user privacy in mind. So to meet user's expectations, Google is moving away from third-party cookies and advertising solutions that track individual users as they browse across the web. With this approach, we're charting a path towards sustainability for publishers, for advertisers, and for users. Next question, what is the privacy sandbox, and how does it work? The privacy sandbox is an open-source technology suite that Google's been partnering with the web community on. It uses the browser to reinvent key web and advertising capabilities that are powered by third-party cookies today but in a much more privacy-friendly way for the future. And I get the cross-browser question a lot. These capabilities that we're talking about are proposed to work not only in Chrome but across all web browsers. Since you have a vested interest in the future of advertising, you should know that many of the privacy sandbox proposals were created to support you and the ads ecosystem while also prioritizing user privacy. To learn more, check out privacysandbox.com. But just remember that all current proposals and capabilities will evolve as we continue to develop and test them. Next up, when will third-party cookies go away? Just to be clear, third-party cookies have already been removed from several major browsers. Chrome recently announced a timeline to fully end support for third-party cookies in late 2023 with a detailed plan ensuring time for the industry to transition. Between now and then, Chrome will be developing, testing, and iterating on the privacy sandbox solutions taking web community feedback into account with each cycle. If you want more details, visit privacysandbox.com/timeline. This next question is probably the one I hear the most often. And that's, what does all of this mean for publisher's revenue? The short answer is that it's too early to tell and that different kinds of publishers may experience these changes in different ways. As testing progresses through 2022 and then pieces fall into place in 2023, we'll have a much clearer sense of how publisher revenue may be impacted. But I want you to know our goal is to help you sustain the value of your ad inventory. We believe that the privacy sandbox along with other investments we're making in our ad platforms, like data and identity solutions, will support you in this industry shift. Last question, what will I need to do We expect little to no implementation work for publishers to carry out when it comes to the privacy sandbox. In fact, most of the integration efforts sit with ad tech providers themselves. As customers of those services, you'll automatically be using the new cutting-edge privacy solutions allowing you to focus on growing your business. Thanks for watching "5 Minutes or Less." I hope I was able to answer some of the questions on your mind as you think about privacy and other ecosystem changes. We're here to support you through this industry evolution. As I mentioned, we'll be producing one of these privacy Q&A videos every few months, so stay tuned for the next episode. Until next time, take care.